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Yugo Appoints Joe Goodwin As Senior Vice President (SVP) , US Operations

Denver, CO, June 28, 2022 – Yugo, the first global student housing operator and brand, announces the appointment of Joe Goodwin as Senior Vice President of Operations, building on the strength of Yugo’s US leadership team.

Joe will oversee Yugo’s US operations, driving operational performance and revenues, while taking an active role in US transaction activity and business development. He will also work closely with key partners to support student initiatives on sustainability and personal growth, through Yugo’s three core pillars: YugoEco – education; YuPro - personal development; and YuGrow, delivering student needs and expectations.

Joe has over 18 years of experience in the student, multi-family, and affordable housing sectors, primarily in operations and asset management roles. He most recently served as Senior Vice President, Strategic Analytics and Research with Houston-based real estate management firm Asset Living, steering growth strategy and vision, driving performance improvement, and enhancing operations. His expertise includes managing high-value real estate portfolios, due diligence, and complex mergers and acquisitions.

His ability to develop and execute strategic initiatives to boost competitive market positioning, coupled with his experience building high-performing teams and processes, will contribute toward elevating Yugo’s operational capabilities. He also brings strong industry relationships alongside his track record in national markets that will support Yugo’s growth strategy.

Joe’s significant leadership experience aligns strongly with Yugo’s values, culture and mission to enhance the student experience through higher education and beyond, as Generation Z navigates today’s society with a commitment to protecting, preserving and changing the world for the better.

Yugo is deeply committed to the students it houses, with a strong focus on environmental awareness. The Live Your Best Life program is a holistic living experience to empower students’ personal growth, based on Yugo’s extensive student-based research, which demonstrates the importance of climate impact. Yugo’s carbon literacy program for its students and workforce will support its ambition to become a carbon literate organization.

Rui Barros, Global Chief Operating Officer commented:

“I’m delighted to welcome Joe to the Yugo team, as we continue to strengthen our position as the operator of choice in the student housing sector. His deep knowledge of the US market, track record, and management experience will complement our outstanding operations team, and our ability to deliver on our brand promises and growth strategy”.

Joe Goodwin, Senior Vice President of Operations of Yugo, commented:

“This is a really exciting time to join Yugo, as it continues to build its presence in the world’s largest student housing market. Yugo’s student-led approach and commitment to supporting the journey through higher education is a real differentiator, while its integrated partnership with world-class real estate asset manager, Global Student Accommodation, creates a unique proposition and platform for growth.”

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About Yugo

Yugo is the first global student housing brand and operator created to enhance students’ overall experiences throughout and beyond college life. Yugo offers a truly differentiated living experience that is environmentally and socially conscious, emotionally supportive and safe. Its living spaces are located in nine countries and over 65 of the top cities in the world for higher education.

Based in Denver, Colorado, the business was created by merging three successful international operational brands The Student Housing Company, Nexo Residencias, and Uninest Student Residents with the US operations of UComm, which were previously all under Global Student Accommodation (GSA), the leading real estate and investment asset manager.

Learn more at

Media contacts: FGS Global

Chris Sibbald: +44 7855 955 531 / [email protected]