Meet Yugo’s founders, makers, thinkers and leaders. The ones holding the vision for our global student community — and beyond.
Global Chief Executive Officer
A life lived with purpose and impact: that’s Rui’s vision for each of our students. An expert in leading international teams, he brings 30+ years of hospitality experience to his role as Yugo’s CEO. And before that, as our Global Chief Operating Officer. Life before Yugo included COO positions at Habitas and Quarters Co-living, where he also steered the business safely through Covid as their CEO.
The driving force behind Yugo’s worldwide expansion and former Managing Director of Global Student Accommodation (GSA) Spain.
Christopher owns the independent bookseller Cervantes y Cia Libros and has published several articles on management in private educational institutions. He’s also an Adjunct Professor at the School of Architecture & Design, IE University.
Bringing 20+ years of international human resources leadership experience, Michelle has been key in shaping Yugo culture.
In a career that's taken her from Australia, to the UAE and the US, she’s proved her ability to create engaging employee experiences, bringing people and culture together. She's an expert in building diverse, high-performing teams.
Yugo’s profitability sits under Keona’s watchful eye. Using high-impact, technology-based leasing solutions, she ensures we meet our occupancy targets and grow our revenue.
Her career in Sales & Advertising includes specialist experience in the fields of digital media, guerilla marketing, and brand promotions with global pioneers such as Red Bull, Jack Daniels and Clear Channel.
Ed plays a key role in our continued growth as a business, leading our IT team with a combination of business acumen and technical agility. He brings many years’ experience in running transformational projects, driving change and innovation, and successfully building tech systems within the student housing sector.
Before Yugo, he spent over 17 years with University Partnerships Programme (UPP).