What Are Cookies
Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the website or a third-party to recognize you and make your next visit easier and the website more useful to you.
Cookies can be “persistent” or “session” cookies.
When you use and access the website, we may place a number of cookies files in your web browser.
We use both session and persistent cookies on the website and we use different types of cookies to run the website:
- Essential Cookies. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.
- Session Cookies. These cookies allow us to ensure that our site functions correctly and operates efficiently when you use it. Session cookies expire once you have closed our website and are not stored once your visit has ended, they are generally not considered to be invasive of your privacy.
- Analytical Cookies. This type of cookie allows us to recognise and count the number of visitors to our site and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily.
In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the website, deliver advertisements on and through the website, and so on.
What Are Your Choices Regarding Cookies
Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
Where Can You Find More Information About Cookies
You can learn more about cookies and the following third-party websites:
Network Advertising Initiative: http://www.networkadvertising.org/
Use of Google Analytics
This website uses Google Analytics, a web analysis service of Google, Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which are saved on your computer and enable analysis of the use of a website. Information on your use of this website generated by the cookie is transferred to a Google server in the USA and saved there. However, this website uses an extension for Google Analytics, (_anonymizeIp()), and therefore IP addresses are only processed further in truncated form in order to rule out any direct personal reference. Only in exceptional cases is the full IP address transferred to a Google server in the United States and truncated there.
On instructions from the operator of this website, Google uses this information to evaluate your use of the website in order to compile reports on website activities for the website operator, and to provide additional services related to website and Internet use. Google will in no case connect your IP address to other data saved by Google. You can prevent the installation of cookies via the corresponding settings in your browser; however, you may not be able to take full advantage of all functions of this website in this case. You can counteract the saving and collection of data (including your IP address) with a plugin for your browser, here: Browser Add On to deactivate Google Analytics
Additionally, or as an alternative to the browser add-on, you can deactivate tracking by Google Analytics on our website by clicking this Link. This will install an opt-out cookie on your machine. As long as this cookie remains installed in your browser, Google Analytics cannot receive any further data for this website and this browser.
Use of Google Remarketing
This website uses the Remarketing function of Google Inc. (“Google”). With this function, the provider of the website can address the visitors of the website with target-oriented advertising, in which the visitors to the provider’s website are shown personalized advertisements when they visit other websites in Google’s advertising network. A cookie is installed in the website visitor’s browser, enabling him to be identified whenever he calls up a website that is part of the Google advertising network. On these websites, visitors may be shown advertisements related to contents which they called up on previous occasions on websites using the Remarketing function.
Facebook Remarketing / Retargeting
Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated into our homepage. When you visit our online pages, a direct connection between your browser and the Facebook server is created via the remarketing tags. As a result, Facebook receives the information that a user with your IP address has visited our page. Due to this, Facebook can assign the visit to our website to your user account. We can use the information thus received for displaying Facebook advertisements. Please note that, as the operator of the website, we receive no information on the content of the transmitted data and its use by Facebook. You will find further information on this point in Facebook’s data privacy statement at https://www.facebook.com/about/privacy/. If you do not wish any data to be collected via Custom Audience, you can deactivate Custom Audiences here.
Use of DoubleClick
DoubleClick floodlight cookies contain no personal details. The information generated by the cookie on the use of this website and on the delivery of advertising contents and the user’s IP address are sent to a Google server in the United States and stored there. Google may convey this information to its contractual partners. However, Google will not include your IP address with the other data about you that it already has. You can read more about data protection and cookies with Google here:
By using our website, you consent that Google may process the data it has collected about you and you consent to the manner in which the data are processed and with the purpose stated previously. Of course, you can prevent Google from collecting and processing the data kit has obtained about you by using the so-called DoubleClick DART cookies. DoubleClick has summarised how to do this on the following pages:
Alternatively, you can visit the following website and centrally set all blocks also for other tracking technologies:
Please note that you must perform this procedure separately for each browser that you use, and repeat it when you have deleted your cookies.
Google Tag Manager
Our website uses Google Tag Manager. With this service, website tags can be managed via a user interface. Google Tool Manager implements only tags. That means: No cookies are used and no personal data are captured. Google Tool Manager creates other tags that may include data. However, Google Tag Manager does not access this data. If deactivation is made at domain or cookie level, it remains active for all tracking tags if they are implemented with Google Tag Manager.
Use of Add This
This website uses the social media plug-in called “Addthis“, offered by the company AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA (AddThis LLC). With “AddThis“, AddThis LLC permits the joint use of so-called share buttons from various providers, via which users can recommend website contents and websites on the social media and tag them on various bookmark services. “AddThis“ can usually be identified by a white plus sign on an orange background. You can see a complete overview of the social media plug-ins that use “AddThis“ and how they appear under the following link: https://www.addthis.com/get/sharing.
If you call up one of our Internet pages that contain such a social media plug-in, your browser will connect directly with the servers of AddThis LLC. The contents of the “AddThis“ social media plug-in will be sent directly to your browser and included in the website. At the same time, AddThis LLC will be informed of the website you have called up and will place a cookie on your computer to permit re-identification the next time you visit that website. The information submitted by your browser (including your IP address) is sent to AddThis LLC and incorporated in an anonymised user profile there. This user profile serves as a basis on which to personalise the online offered you call up and adjust them to your interests.
If you do not want AddThis LLC to capture and store your data, you can block this for the future. For this purpose you create a so-called opt-out cookie which you can download from: http://www.addthis.com/privacy/opt-out. By means of suitable add-ons for your browser, you can also completely block the installation of social media plug-ins such as “AddThis“.
Use of Google Translate
The automatic translation function in the sidebar of our website is performed by Google Translate, a third party provider over whom we have no influence. The computer-generated translations sometimes comply only approximately with the original content of our website.
The translations are not to be regarded as exact and may contain wrong expressions. We assume no guarantee for the correctness, reliability and validity of the information translated by this system, and accept no liability for any losses. Moreover, some applications, files and features such as graphics, photos and PDF’s cannot be translated.
Google captures, stores and processes information in order to provide users with better services. This ranges from the language you speak to complex matters such as advertising that you find particularly useful, or the persons who are most important to you online. You will find the comprehensive data protection declaration here: http://www.google.com/policies/privacy/
However, should you not wish to have Google Translate, you can deactivate it by adjusting the setting under http://www.google.com/settings/ads.
Social Media Plug-Ins
On our website we offer you the use of so-called “social media buttons“. To protect your data, we use the “Shariff“ solution. Thereby, the buttons on the website are incorporated in graphics that contain a link to the appropriate website of the button provider. Thus, by clicking on the graphic, you are directed to the services of the relevant provider. Only then your data is conveyed to the provider. As long as you do not click on the graphic, there is no exchange between you and the social media button provider. You can find information on the collection and use of your data by the social media in the conditions of use of the relevant providers.
More information about Shariff can be found here: http://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html
On our website, we have included the social media buttons of the following companies:
- Facebook Inc. (1601 S. California Ave – Palo Alto – CA 94304 – USA)
- Google Plus/Google Inc. (1600 Amphitheatre Parkway – Mountain View – CA 94043 – USA)
- Instagram Inc. (1601 Willow Rd. – Menlo Park – CA 94025 – USA)
- LinkedIn Corporation (2029 Stierlin Court – Mountain View – CA 94043 – USA)
- Twitter Inc. (795 Folsom St. – Suite 600 – San Francisco – CA 94107 – USA)
- Pinterest Inc. (808 Brannan Street – San Francisco – CA 94103 – USA)