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Industry Leader Joe Persechino joins Yugo as Chief Operations Officer

Christopher Holloway Promoted to Chief Business Development Officer

 In a strategic move to further bolster its leadership team and drive its global expansion, Yugo, the first global student housing brand and operator announcesthe arrival of Joe Persechino as Chief Operating Officer (COO).


From London, Joe, with Yugo’s executive leaders, will optimise asset performance, customer engagement and loyalty through Yugo’s three core pillars –– YugoEco, YuPro, and YuGrow. Joe will focus on leading a world-class team to support Yugo’s objectives by attracting and developing top sales, marketing, and operational talent with a winning culture and mindset. He will also further integrate student market data and intelligence into Yugo's service offering to optimize customer and investor results.


Yugo’s mission is to support the student journey and Joe will further Yugo's commitment to deliveringclass leading student experiences. This includes the continuous evolution of Yuniverse, Yugo's technology stack to provide digital services with greater reach and connectivity to students globally. 

Joe is a student and residential housing specialist with over 20 years of experience in global operational real estate. He brings a wealth of senior leadership experience across major markets such as USA and Europe, with a proven track record in developing businesses and teams to deliver operational results. 


Joe joins from AXA IM Alts – Real Assets, where he was Head of Residential & Student Accommodation, responsible for strategy, deal origination and investment advice. Prior to that he held positions at Global Student Accommodation and Unite Group. 


Christopher Holloway, a pivotal force behind Yugo’s growth, is promoted to Chief Business Development Officer (CBDO), to deliver on Yugo’s strategic growth plans, new market entry and integration. His key focus areas are third party management, executing on diversified strategies across operational, brand management and franchising.


Christopher has been in the industry for over 10 years and has been a pivotal part of Yugo’s journey since joining the group in 2012. Christopher has played an external role leading growth and is well known across the student accommodation sector. This move is testament to Christopher’s exemplary leadership, performance and strategic insight across the sector.


Joe Persechino, Chief Operations Officer, Yugo, said:
“I am delighted to be part of Yugo’s journey during this pivotal phase of its evolution. My prior experience as an investor combined with a decade plus of operational expertise, will provide knowledge to support Yugo’s future as the first global operational brand with class leading innovation and performance.”


Christopher Holloway, Chief Business Development Officer, Yugo, said:
“My priority is to lead global business development to new heights and work collaboratively with Yugo’s senior leadership to strategically deliver scale. Market conditions are presenting attractive opportunities across USA, Europe and APAC with Yugo well placed to unlock value for student housing partners.”

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